Marekting Area Promotion Best Practices

The Burn Zone

Region: Southeast

Contact: Name and Contact Information of Field Representative responsible for activity

Channel: Aftermarket

Promotion Start Date: March 25

Promotion End Date: April 5

Description: The overall promotion is designed to increase Motorcraft sales by 7% during the same period in the prior year. The top four (4) FADs with the highest increases over baseline will be ranked for ticket pairs.

Quantity of Tickets Requested: Total number of tickets required (including hosts)

NHRA Race Event Requested: Refer to the 2020 Race Schedule (make “2020 Race Schedule” a link to that schedule)

Projected Incremental Revenue: $529,945